Whereas in the past employers may check your criminal history, or even your credit score if your soon-to-be employer is a bellend—now they just check your social media.
Within minutes, it's pretty easy for anyone to see if you are a funny bugger or a feckin' biggot.
Within minutes, it's pretty easy for anyone to see if you are a funny bugger or a feckin' biggot.
That said, it can also reap such good rewards. You can get advice from fellow creatives, scouted for work by agencies and even the odd spam comment; you lucky people.
Tip 1: You don't need to be everywhere.
To be successful you don't need to be on ever social media platform ever. It's not realistic to keep up with all of them, and it's likely that you'll be posting and sharing the same content over all of them anyway. Pick one or two (maybe three if you have the spare time) that you actually like, that your perspective clients might use and stick to those.
For creatives, it's an easy choice. Instagram for work, Twitter for thoughts and LinkedIn for business.
Alongside that, these might be useful too: Behance, Pinterest, Facebook, Tumblr, Youtube & Dribble.
Tip 2: Keep active or deactivate.
There is no bigger turn-off than an abandoned social media account. You might be great at keeping up your instagram but if someone stumbled across a pre-historic Dribble account of yours—you'll look a lot less professional by comparison.
psssst... It's easier to run a fewer accounts correctly than many poorly.
Tip 3: Always choose organic.
No, I'm not referring to overpriced vegetables, I'm talking about followers.
On any platform you want to have an organic growth, not fake followers. Though you might not think so, an account with thousands of purchased and 'fake' followers is really easy to spot.
30,000 followers, 6 images and 2 likes on each—yeah it's kind of obvious and you'll be instantly blacklisted from legitimate followers and clients.
On any platform you want to have an organic growth, not fake followers. Though you might not think so, an account with thousands of purchased and 'fake' followers is really easy to spot.
30,000 followers, 6 images and 2 likes on each—yeah it's kind of obvious and you'll be instantly blacklisted from legitimate followers and clients.
Tip 4: Hastags are key
Look which hashtags are popular to the content you are producing and apply them liberally.
But beware, as useful as hashtags are, they are a few simple rules for them.
But beware, as useful as hashtags are, they are a few simple rules for them.
- Only use hashtags related to what you are posting, otherwise you'll look a little silly.
- Hashtags will get you 90% fake likes, but the 10% of legit like is worth the battle.
- Use a good amount, but don't use too many.
Tip 5: Social Media is your extended portfolio
For the majority, you'll likely be posting work that might not make the cut to your final portfolio but it's a big display of your character and your personality. As I said before, from checking social media people can tell a lot about a person so don't be an idiot and understand that all these platforms are your extended portfolio. They can make or break your creative successes.
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| How clients will surf all your 2010 juvenile posts |
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