Tea and tears

Well the tears are a bit of an over exaggeration, but it was flippin' difficult I tell you. 

This project, was a tough one, a tough one indeed. We were to create an Ident for a TV station of our own creation  through the means of Adobe After Effects. I had used the software to edit video clips before, but I had never used it to create animations. As much as I enjoy the challenge and will continue to experiment with the software, it was difficult to produce exactly what I wanted as I had very little knowledge of After Effects.

Please excuse the quality, Youtube have ruined it and I'm quite tempted to go over to Vimeo

As a bit of an insight into the channel, I wanted to make a channel that you could watch whilst drinking tea. The channel would be 24 hours and be in the freeview guide at about number '112' and would rival the all night casino channels and QVC. All the idents and programming for the channel  to be chilled, relaxed and easy going—hence the jazz soundtrack.

All the colours are warm and soft, with the animations matching the soft nature of the channel. The audience I am aiming for would be anyone that is taking a break, with a cuppa and wants some distinctly boring, yet easy going programming to mindlessly sip away to.

The ident still needs a little work to display what shows are coming next and a few other bits to support the branding, such as showing the logo in the corner, program adverts and on-screen sprites.
I'm under a serious deadline, so I'll see what I can produce.