Thursday, 20 March 2014

Hardcore Typography

For this project we were given two weeks in which to create a Typographic Poster, one being a square with a maximum size of 190mm x 190mm and the other a rectangle with a maximum of 250mm x 135mm (at any orientation of your choice).

The challenge was to create the best Typographic Posters we could using exclusively just type and the occasional shape, which proved to be more difficult than it sounds.
Whilst working with a few restrictions and rules it made the process quite difficult but rather fun all the same, one of the main rules was that we could use only one colour (with all it's shades) and the greyscale.

We were given an extract of satirical text explaining and defining medical conditions that could form in a designers or serious type nerd; such as Typophilia and Typothermia. We were aloud an minimum font size of 7.5 points which proved ridiculously small even with serif fonts designed for legibility, we also had the rule of correct use of 'en & em' dashes .

For the posters I looked at the styles of Bauhaus, Russian Constructivism and modern type design to list a few; and for designers I looked Lissitzky, Kandinsky, Experimental Jetset and 'his majesty' Brody. Aside from all these power-houses in design I found using Pinterest very helpful and got many ideas and great inspiration from there, if you don't already use it I would definitely recommend joining.

Here are a few images I used for inspiration and ideas:

And here are a few early tests that I made just to get myself into the swing of things:

Some of them I was pretty sold with so I decided to use certain aspects of them for that same piece of transfer them onto the other one. Because of the rule of the posters it was dictated that we could use just one font family for the square poster, but we were allowed to used as many variants from that family as we wished; I chose Univers due to it's beauty and the extensive range of different fonts the family withholds.

For the rectangle poster we were allowed to use two font families but we were only allowed to use two variants of each font in the poster; for this poster I chose to use Akzidenz Grotesk and Baskerville.

So, without further re-due here are my final posters:

If you'd like to see the rest of my inspiration check my pinterest board:


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