Tea on the TV

Recently we started a motion graphics project, which started with quite a lot on paper planning.
I would show you those things, but A. they are a dab boring and B. I 'd rather show this, as it's a little closer to the final product and not static paper.

Basically we have been asked to create a pretend television channel, and create Idents for said channel. If you are unaware of what an Ident is; it's the little clips that display what's coming next, what channel you are watching and basically reinforce the brand. http://theident.gallery/

If you have a gander below you'll see the clip, which is rather rough and unfinished. But I'm still happy with it.

The stations is called "Tea-V" and is deigned to be viewed when drinking tea. The channel is 24 hours and very soothing, all the idents feature warm colours, soft jazz and smooth transitions.

The channel will sit in the bracket of channel 60 and upwards on the freeview channels, as it's low budget and constantly on—sort of like a cheap, smooth QVC.

The programs will range from Cumberbatch's Novel of the Week, to The Brew (a tea based panel show) all with the constant hum of soft jazz.