Well, I'm back in England now; but that doesn't mean the fun has to stop!
Today was the last day for self assigned briefs in my second semester, of my third year—and if that makes no bloody sense, don't worry. Being that is was the last day, I thought I'd exploit that opportunity and make myself a one day brief.
For this brief, I wanted to do something fun, in fact, something stupidly fun; something with the lovely ladies I am starting a studio with—something lucky. As you may or may not know, it is a lightly published fact that myself, Maddy and Katie are setting up a studio by the name of Lucky Me Lucky You.
For this brief, I wanted to do something fun, in fact, something stupidly fun; something with the lovely ladies I am starting a studio with—something lucky. As you may or may not know, it is a lightly published fact that myself, Maddy and Katie are setting up a studio by the name of Lucky Me Lucky You.
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| Lucky Pavement |
Only earlier today, we stood without any branding, without any visual identity. My one day project was to create a starting point for our branding, to develop how we will eventually display ourselves in the world.
I don't want to go to far into this, as we haven't got everything set in stone, but here are a few key points. We are experiment, we are forever playful and we are three strong. We are lucky, and in return you are lucky too—Lucky you came to us for some fantastic design (or illustration) (or textile design) (or anything thing else, because we want to do it all) and we're lucky that we get to call this our job.
We ran around the campus all day, finding every spot we could plaster out logo. We want to work with textures and the physical world around us; so of course we put it in the trees, on the floor and out of all the coloured paper we could get our hands on. There are no limits in the lucky empire, so why put boundaries on ourselves now?
I don't want to go to far into this, as we haven't got everything set in stone, but here are a few key points. We are experiment, we are forever playful and we are three strong. We are lucky, and in return you are lucky too—Lucky you came to us for some fantastic design (or illustration) (or textile design) (or anything thing else, because we want to do it all) and we're lucky that we get to call this our job.
We ran around the campus all day, finding every spot we could plaster out logo. We want to work with textures and the physical world around us; so of course we put it in the trees, on the floor and out of all the coloured paper we could get our hands on. There are no limits in the lucky empire, so why put boundaries on ourselves now?
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| Why not, right? |
The idea with our branding is that we work with everything we can, so the branding should work with anything we want it to. The shapes should be simple and colourful, because it's playful and a heck of a lot of fun but most importantly, our branding can change with us. It can make a pretty pattern, an abstract shape or just a wicked colour rocket ship. See below.
Our branding can represent us now, as it does when we rule the globe. It can represent us professionally through a logo project, but also aid our visual communication when working within our community. Everyone wants to be different in design, but we are different.
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